There are many ways to use the internet for music marketing and the promotion of your music. Today I want to go over a couple of ways other then MySpace and Facebook to do this. The very first thing I would like to talk about is “keywords”.
These are words that people type into search engines. The reason a lot of internet marketing fails is because people do not know how to select keywords that will align buyers with a product. Keywords such as your group name itself can be one of the many phrases you will use in order for people to find you and your music to no you exist.
You have to look for certain terms such as “Hiphop Music In Houston”, this is what they call a long tail keyword, its very specific to what is being searched for and around that term is how people will find you. Now of course this is just an example of how this is done. You will have to do your own research in order to find what applies to you.
But using our example for this form of music marketing promotion, and you were a hip hop artist from Houston, this term is what they would be searching for online. This would be one of the key words you would use to build your online campaign. Another way to drive traffic to your site in order to sell music is article marketing and blogs.
People view blogs and articles as a reliable source of information coming first hand from the blog owner or article writer. Its a great way to get yourself backlinks to your site from other writers and a good way to share information and increase your page ranks. “Artist Data” is a free service that solves the challenge of updating by automatically updating artist websites, social network sites, Twitter, local press, concert data bases, official newsfeeds, and even tour books. Other music marketing promotion tacktics include “Internet Radio” there’s AOL, Imeem, Last FM, Pandora, and Yahoo to name a few, also if you go to Soundexchange” they collect royalties from the internet, cable, and satellite radio stations then pays those royalties to the performing artist.
Other ways could be doing world wide press releases on your group via “PR Web” only when you are absolutely ready for this. You must first have a user friendly website where people can go and purchase your music without any hassle in getting the music.
I would like to repeat this, Do Not Do This Until You Are Ready this will bring incredible amounts of traffic that you will not be ready for and you will lose valuable sales. I have seen this done myself! I set an artist up with this who was not ready and she loss over 50,000 sales no bull! So please be ready when using these techniques.
She was a unique case since she was already a Bollywood star, you will not be able to afford such a mistake, so please be ready. “Fan Bridge” and “Reverb Nation” can help artists communicate directly with fans and drive traffic to their sites and live shows. GarageBand.com is another great place to send traffic and set up a music webpage. They are extremely professional and also allows you to enter contests that can take your career through the roof, I had a group actually go on tour from this site, 10 cities in 10 days it was a great start for them at the time. Anyway these are just a few places you can get started with your music marketing promotion campaign, good luck and never give up.
- Don G. Anthony, Find out more about Digital Downloads Music